HOME STAGING: WHAT IS IT?

Real estate staging, or home staging, is a quick and effective approach used by homeowners, realtors, and custom builders. Home staging gets houses and condos sold for a high ROI quickly and easily.

Home staging is a cost-effective method of showcasing your home to prospective buyers. Potential buyers will see the property’s positive features. Its less attractive qualities will be subtly downplayed.

While a property will sell at some point, the time it remains on the market is cut down with home staging. It also increases the final selling price.

WHY YOU SHOULD HIRE A HOME STAGER

Potential buyers form an opinion of a house or condo within eight to ten seconds of entering it. Therefore, the first impression they get must be welcoming and inviting. Think of home staging as a marketing approach to selling your property. Techniques are used to attract more buyers and create a positive first impression. These techniques help your buyers feel and see themselves living in your residence.

Your house, condo, or loft is likely one of your biggest financial investments. Maximize your financial return by having your living space staged to create value in your living space.

With years of experience, our home stagers know what buyers hope to see when viewing a property. As such, Design to Impress stages each home with an objective perspective. Our unique style and system for staging a home positively impact buyers the minute they walk through the door. Our home stagers are trained and experienced in using marketing and merchandising techniques that appeal to the right target markets.

Our home stagers take care of all planning, designing, and logistics. Your job is to sit back and let buyers bid for your biggest asset.

Empty, vacated living spaces look and feel vapid without proper staging. Design to Impress can work entirely with what you have, or we can provide furniture, lighting, artwork, and accessories. These furnishings help display your home as a warm and inviting place.

WHY GETTING YOUR HOME STAGED IS WORTHWHILE

As the saying goes, “you have one chance to make a first impression.” The one you leave a viewer with must be strong enough to influence an immediate offer.

You should not think of your home as your residence when putting it up for sale. Once it goes on the market, the property should be treated like merchandise – it needs to be sold for a profit. Home staging is the advertising you need to get it sold to the highest bidder.

Potential buyers look at “hot” listings, houses and condos generally less than two weeks old on the market. Un-staged properties lose their luster and stature the longer they remain available. A staged house or condo results in a quick sale of a “hot” listing, with a strong return on the investment. Ideally, a property should be staged before it goes on the market. Houses that do not sell fast generally succumb to selling price reductions. Home staging removes that worst-case scenario.

Each home staging job is assessed on an individual basis. Design to Impress advises the homeowner or real estate agent on which areas of the home are the strongest selling points to focus on. The home staging process involves creating favorable impressions everywhere a potential buyer sees while accentuating each room’s focal points.

When the property for sale is in “showroom” condition, it helps the buyer visualize themselves living in it. Home stagers know how to create an emotional link using decor, color, and furniture arrangement, convincing potential buyers to make an offer. Staging a condo or a home is about tapping into the buyer’s psychology. A professionally staged property allows buyers to see themselves living in it. Home staging makes buyers want to make your house or condo their own by highlighting its characteristics, functionality, and flow.

It is challenging for a buyer to formulate an opinion about a property with traces of the previous homeowner’s personality (such as the couches, curtains, or picture frames on the wall). Home staging removes such roadblocks, so the buyer to see their furniture, family, and furnishings inside the house or condo (rather than yours).

We change interiors using lighting, furnishings, wall art, bedding, and linens, among other accessories. Home staging also addresses issues that could reduce the property’s value and solves them with essential repairs, cleaning, and painting.

Your apartment, loft, or house is likely your biggest investment. Use our years of home staging experience to generate the highest ROI in the least amount of time.

SOME FYI ON HOME STAGING…

A professional home stager looks at your property with an unbiased, critical buyer’s eye. They can provide objective guidance and expertise so your home can compete in the marketplace. Home staging is not a hopeful decorating tactic; it is an effective marketing strategy.

You do not have to be present for the home staging procedure. However, your authorized broker may have to be during the first consultation. This is so we can obtain the background information necessary to showcase your home efficiently.

Whether the market is hot or cold, home staging will work. In a hot market, staging will increase the home’s selling price in comparison to an identical property un-staged. A competitive advantage is critical in a slow market. Home staging will increase asking prices within an average marketplace and speeds up sales in an unhealthy market.

Conclusion

Design to Impress stages houses, lofts, and condos to make them more appealing. Our home stagers use things like furniture, artwork, and accessories to highlight the best features of a property. The final result – a living space that appears bigger and more refined.

If you have a real estate agent already, you are on the right track. Realtors want to show nicely prepared houses and condos online and in-person with imagery. Real estate agents understand that an un-staged property will bring in fewer offers than homes that are staged to sell. Any pictures displayed on their websites and MLS result in more responses and visits.

Thinking about getting your home staged? Contact Molly today at 416-357-7744 or send an email via our website’s contact form.